Everyone's heard of the "Golden Rule" - Do unto others as you would have them do unto you.
What this implies is that everyone wants to be treated the same. The intention being that everyone is equal and deserves the same level of respect, rights, freedoms as the next person. What this misses is that people, and communities of people, have autonomy in how they want to be treated.
This is the challenge faced in the late 20th Century by International Development practitioners and Anthropologists who began recognizing the importance of local culture and locally created solutions. It is the same challenge that led Marketing and Communications to recognize the need for culturally-appropriate marketing campaigns. It is the challenge of the decade in Race Relations in the USA. And it is the challenge of the coming decade in Reconciliation efforts with First Nation Peoples in Canada.
We must learn to ask, rather than assume. We must learn to listen, more than speak. We must learn to respect the wide variety of intersectional identities, rather than assume people are all the same.